In 2023, Video-based Shopping is quickly becoming the new social commerce norm. With the increasing popularity of social media and the ability for brands to showcase their products in a more engaging and interactive way, it is likely that more and more consumers will turn to video-based shopping platforms for their purchases.
One of the main reasons for the rise of video-based shopping is the increasing popularity of social media platforms such as TikTok, Instagram, and Facebook, which have all integrated shopping features into their platforms. These features allow users to easily discover and purchase products without ever leaving the app, thus creating a seamless shopping experience.
For example, TikTok has a feature called “Shop Now” which allows users to easily browse and purchase products such as cosmetics, appliances, or any other product they desire from within the app. Instagram also has a similar feature called “Instagram Shopping”, which allows users to discover and purchase products from within the app.
These features have made it easier for consumers to discover and purchase products on social media, leading to an increase in social commerce sales.
Another reason for the rise of video-based shopping is the ability of brands to demonstrate the features and benefits of their products through video, as well as show them being used in real-life situations. This helps to give consumers a better understanding of the product and its capabilities, which can ultimately lead to higher conversion rates.
In addition to traditional product demonstration videos, there has also been a rise in the use of influencer marketing in video-based shopping. By partnering with influencers, brands are able to showcase their products to a large audience in a more authentic and organic way. This can be especially effective for reaching younger consumers, as many of them look to influencers for product recommendations and advice.
To have a better and more interactive shopping experience, many video-based shopping platforms have live streaming features that allow for real-time interaction between shoppers and the host or influencer. This allows for a more personal shopping experience, as a consumer is able to ask questions and get immediate feedback from the host or influencer.
Live streaming has become popular on platforms like TikTok and Instagram, where influencers and brands will often host live streams to showcase their products and answer questions from their followers. These live streams provide a more interactive and personal shopping experience, as consumers are able to directly interact with the host or influencer and get a more in-depth look at the products being showcased.
Overall, it is clear that video-based shopping is the future of social commerce. With the increasing popularity of social media and the ability for brands to showcase their products in a more engaging and interactive way, it is likely that more and more consumers will turn to video-based shopping platforms for their purchases. Brands that are able to effectively utilize video and live streaming in their social media marketing efforts will be well-positioned to capitalize on this trend.
It provides a more immersive and interactive shopping experience, allows for a more personalized and social aspect, and allows brands to showcase their products in a more engaging way. As social media continues to grow in popularity, it is likely that video wali shopping will become even more prevalent in the coming years. Brands that are able to effectively leverage this trend will be well-positioned to succeed in the digital economy of the future.
In conclusion, video wali shopping is the new social commerce in 2023 and when it comes to Pakistan, Bazaar Ghar is the proud pioneer. Bazaarghar has the feature to sell your products on live streams, or through video-based selling. Bazaarghar is an all-inclusive platform that provides a more immersive and interactive shopping experience, allows for a more personalized and social aspect, and allows brands to showcase their products in a more engaging way. As social media continues to grow in popularity, it is sure to say that video wali shopping will become even more prevalent in the coming years. Brands that are able to effectively leverage this trend will be well-positioned to succeed in the digital economy of the future.
Keep shopping on bazaarghar.com for the best deals and keep reading our blog for more informative and entertaining blogs, more to come!